Using Comparison Contrast Essay Samples For Your Writing

<h1>Using Comparison Contrast Essay Samples For Your Writing</h1><p>Even on the off chance that you've never made an examination article, there's no motivation behind why you shouldn't have the option to make a correlation differentiate paper tests. Essentially follow these straightforward advances and you will be en route to making an article that is ideal for the evaluation you need to earn.</p><p></p><p>The first thing you have to do is to begin with an inquiry that is exceptionally short and gives a last inquiry that is extremely short and has a tad of detail. You need to ensure that the peruser doesn't get befuddled regarding what you're requesting in the last inquiry. It's ideal on the off chance that you start the correlations short, with the goal that the peruser knows precisely what you're searching for and that they have a couple of decisions for what to do.</p><p></p><p>When you begin composing your examinat ion paper tests, make an effort not to get excessively explicit. Attempt to get into what the paper would comprise of. You need to expound on a circumstance that you may have looked previously, or you might be confronted with later on. However, recall that you need to abstain from utilizing something that isn't probably going to occur in the future.</p><p></p><p>If you are going to utilize another person's encounters, it's ideal to discover genuine models that will be a solid match for the general article. There are a lot of assets on the web that you can take a gander at for genuine models. Set aside the effort to peruse the same number of them as you can to get thoughts. At that point look over the ones that you like the best and utilize those for the essay.</p><p></p><p>After you have picked your examples, make certain to consistently advise the peruser how to finish your examples. Make certain to incorporate headings for doing the correlations yourself or utilizing one of the models you picked. This will shield the peruser from intuition they ought to do the examination yourself or following a recipe.</p><p></p><p>Don't let the correlation be your principle center when you are composing your own exposition. Try not to contrast your paper with others, yet rather, look at the general substance of the article to what you might want it to be. Recall that the more definite the examinations are, the better.</p><p></p><p>When you use correlation differentiate article tests to show the peruser how they should structure their own exposition, you will get a simpler time understanding yourself just as composing a paper. In the event that you figure out how to do this, you can compose an article that is in the same class as it can be.</p>

Essay Topics That Will Get You Through College

Essay Topics That Will Get You Through CollegePersonal essay topics are a huge aspect of writing that you need to make sure you know. There are various writers who seem to be getting it all wrong and they are writing essays that don't interest them in the first place. If you want to make sure that your essay topics are something that are of interest to you then the following information should help you out. By studying the following you will be able to make sure that your essay is one that you will enjoy writing on.One of the biggest mistakes that students make when they start to write college essays is that they often find themselves rambling on about things that they don't really care about. It can often seem like it's just too much to take care of, but you should not be writing for the sake of writing. When you find yourself getting caught up in the essay topic that you should be focusing on then you will be in trouble.You will need to think carefully about the ideas that you want to include in your personal essay topics. You should be using your own ideas to tell your story and get to the point of your essay. Many students spend a lot of time when they are writing because they are not sure how to get from point A to point B. To make sure that your essay gets through to your reader, you need to keep it short and easy to understand.The last thing that you want to make sure that you include in your essay topics is your student's opinions. To get your reader to listen to what you have to say it is important that you take the time to state your student's opinions. Of course this takes away from the reason that you are writing the essay in the first place, but by doing this you will give your reader the chance to understand where you are coming from and why you feel as you do. This can also make them want to read more of your essay and make them want to share their opinions with you.The best way to go about doing this is to begin by writing a very short school es say, that focuses on one particular topic. You will want to begin by stating a simple fact about your student and then you will then work your way to the conclusion. By providing a very short introduction you will be able to build an interest in your reader.After you have covered a fact about your student and then followed that up with a conclusion you should then provide your student's opinions. This is also an excellent time to include what your personal feelings are about a topic. When you focus on this part of your essay, you will be able to offer your reader more insight into your perspective.Before you go into detail about personal essay topics, it is also important that you outline the content that you are going to include in your college essays. This will help you avoid any issues that could arise when you are writing about subjects that you do not understand. You should not worry about what your reader will think of your topic, but rather just get it down on paper. Your stu dent will likely feel that this is the only way that you can get across the ideas that you want to.As you are looking at writing your personal essay topics remember that you will want to write about topics that you know and you are comfortable with. Be sure that you consider how to get your reader to pay attention to what you have to say, as well as to consider your student's opinions. You will not be disappointed in your work if you take the time to follow this advice.

How to Write Medical Assistant Essays

How to Write Medical Assistant EssaysMedical assistant essays are written by individuals who are in the medical field and want to prove their worth. You should always look for someone who can write easily. Many individuals do not have the capability of writing essays and only look for people who have already established themselves in the medical field.There are a lot of possible ways to create medical assistant essays. You can include medical facts, but if you are not familiar with the field then you will not have any idea on how to write it. There are two main methods of writing and one of them is free. These include the publishing of medical assistant essays online and creating an essay with a pen and paper.However, if you do not want to create the essay yourself then you can always look for help from others. When you need help with your essays, look for one who is familiar with the fields that you are writing about.There are several websites that can help you in creating medical a ssistant essays. You can also get help from a reliable source who is experienced in this field. This person can answer all your questions and provide you with the right information.Many companies also provide these experts to their employees and thus they can be good sources to find help with your medical writings. The best way to find these people is to get referrals from your friends or colleagues.You may also think about using a personal essay that can help you write. Remember that personal essays usually require more time to write than a professional essay.So, if you want to prove your worth and that of your company, look for some person who can help you create good medical assistant essays. One person can never replace more than one person, so it is better to choose the person who can give the best help. You will also benefit from this, since you can use the essay as your CV.

Ethics and Discrimination - 1119 Words

Discrimination is a complex issue that affects everyone. It involves all races, sexes and religions. Subtle discrimination exists in the workplace, whether people want to accept it or not. Recognizing this fact is the key to overcoming the obstacles of cultural differences and to successfully integrating all levels of the corporate world. Ann Hopkins had been with Price Waterhouse s Office of Government Services in Washington, D.C., for five years when the partners in her office proposed her as a candidate for partnership in 1982. Of the 662 partners at the firm during that time, only 7 were women. Of the 88 people proposed for partnership that year, only 1 -- Hopkins -- was a woman. Forty-seven candidates were offered†¦show more content†¦Finally, when the Partners were required to provide Ann feedback regarding why she was being put on hold, instead of focusing on real performance-related issues, their feedback was centered on the female stereotype, for instance, use more makeup, wear more jewelry and use less profanity. The only person that gave Ann feedback that was not related to her being a woman was the Chairman of Price Waterhouse, Joseph Connor. He told Ann that in order for to be promoted to partner, she would need to â€Å"undergo a quality control review and come out of it with no negative comments. He also told her that OGS had to continue to be profitable.† She was also advised by Connor to relax and take charge less often. There are four courses of action concerning the promotion of Ann Hopkins that can be taken. The first being that Price Waterhouse could promote Ann to partner and give her what she feels is deserved. Ann demonstrated during her time at Price Waterhouse, her ability to handle complex projects and generate revenue for the firm. However, she has some questionable ethics in regards to treatment of subordinates and not charging clients for the correct amount of time for billable hours. The second action Price Waterhouse could take would be to place Ann on hold, give her feedback on how to improve and then set goals for her to achieve during the hold period. This would not only buy Price Waterhouse some time, but also give Ann an opportunity toShow MoreRelatedBusiness Ethics - Discrimination1883 Words   |  8 PagesBusiness Ethics – Term Paper March 21/13 Discrimination Introduction Discrimination is defined as distinguishing something from something else (i.e. don’t hire him because he has no experience). Unjustified discrimination is distinguishing something from something else on a basis that is not justified (i.e. don’t hire him because he is black). The term discrimination commonly replaces the term unjustified discrimination in business, philosophy, psychology and day-to-day community life. In a justRead MoreEthics of Workplace Discrimination Essay1434 Words   |  6 PagesWorkplace ethics are standards or codes that determines right and wrong moral behavior in the work environment. Discrimination is defined as â€Å"the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.† (Oxford Dictionary) Workplace discrimination deals with issues such as religion, race, gender, disability, age, and sexual orientation. Covering all of these issues is beyond the scope of this paper, therefore, I will focus onRead MoreThe Ethics of Sexual Orientation-Based Discrimination in the Workplace1820 Words   |  8 Pages Tangibly speaking, discrimination occurring on the basis of sexual orientation, while small in aggregate numbers, reaches the same rates as gendered discrimination against women in the workplace, when measured at a per capita rate, and creates a situation in which homosexual and transgendered individuals typically earn 10 or more percent less income than their heterosexual peers (Croteau, 1996). With this, sexual orientation-based discrimination is a significant problem in American society. InRead MoreThe Civil Rights Act Of Heller V Columbia Edgewater Country Club856 Words   |  4 Pagestoo quiet. Kate s manager put the company in danger of a discrimination lawsuit, if it can be proven she discriminated against due to her sex. Although the situation I experienced may be more difficult to prove, in a lawsuit, it does violate the law, and it was unethical. Personal opinion, rather than work performance, was the motivator in both situations. Title VII of the Civil Rights Act of 1964 prohibits employment discrimination on the basis of â€Å"race, color, sex, religion, and nationalRead MorePrice Discrimination : The Only Type Of Good Discrimination914 Words   |  4 PagesPrice Discrimination - The Only Type of Good Discrimination Price discrimination is common term used throughout the economics realm. In a perfect economic world, one price would fit all, however, we are not nor will we ever be in a perfect economical balance. Price discrimination takes on many different titles but can be defined by one simple statement of selling the same product to separate individuals for a different price (Elegido 633). Many consumers may identify this as being an unlawful actRead MoreThe Aspects Of Business Ethics1435 Words   |  6 PagesOver the course of this semester, we have covers several aspects of business ethics. I will be covering Chapter 11, Diversity and Discrimination, to break down discrimination, equal opportunity, and affirmative action. I served in the military for 13 years, and there are regulations that pertain to these three topics. The Armed Forces is a very diverse organization, and all entities stress regulations and procedures when it comes to equal opportunity. During my time in the U.S. Army, I had leadersRead MoreEssay On Age Discrimination942 Words   |  4 PagesWorkplace Discrimination: It is illegal to discriminate based on race, religion, gender, or national original when hiring or in the workplace. Equal Employment Opportunity (EEO) practice is important in every work places. Different Types of Employment Discrimination †¢ Age †¢ Gender †¢ Race †¢ Ethnicity †¢ Skin Color †¢ National Origin †¢ Mental or Physical Disability †¢ Genetic Information †¢ Relationship to someone who may be discriminated against †¢ Pregnancy or Parenthood Age discrimination is a practiceRead MoreEthics Of Human Resources : Ethics1593 Words   |  7 PagesEthics In Human Resources Logan Fjelstad March 13, 2015 Ethics In Human Resources Ethics in the workplace are an important part of any business owner or business managers job. The human resources department or HR deal with a vast array of different ethical challenges. HR departments deal directly with everyone employed by a company. HR can include many ethical pitfalls that can lead to a bad reputation or damage a companies financial sustainability if the situation is notRead MoreEthical Implications Of A Critical Legal Case For The Counseling Profession844 Words   |  4 PagesDavid Kaplan discusses the Code of Ethics while counseling in his Journal â€Å"Ethical Implications of a Critical Legal Case for the Counseling Profession: Ward v. Wilbanks†. In this journal the case Ward v. Wilbanks is discussed on the basis of discrimination and refusal of counseling. This journal explores the background of a case filed by the ADF ( Alliance Defending Freedom, formally known as the Alliance Defense Fund) on behalf of Julea Ward against Eastern Michigan Unive rsity. Ms. Ward refusedRead MoreCase Analysis : Goodyear Tire And Rubber Company1337 Words   |  6 Pagesdiscusses a case of Ledbetter vs the Goodyear Tire and Rubber Company where Lilly Ledbetter, the only female production supervisor at Goodyear Tire and Rubber Company’s plant in Gadsent, had worked for over 20 years. She sued the company over gender discrimination in regard to her pay in 1998. Her salary was as much as 40 percent lower than that of the lowest-paid male supervisor (Brake and Grossman, 2007). Her lawsuit was rejected as untimely by The Supreme Court, who issued a 5-4 ruling because she

Espionage and thrillers Essay Example For Students

Espionage and thrillers Essay Espionage and thrillers is a novel genre that contains unlimited amount of action. Espionage and thrillers emerged after WW2 and during the cold war is primarily in response to the climate of fear and suspicion that the war, and the threat of a potential nuclear holocaust, created. Furthermore, writing thrillers and espionage novels allowed them to criticize or project their views about the wars. In these novels, the modern world is portrayed as being a destructive place, as reflects the corrupt, violent and self-serving nature of human beings. One of the most prolific writers in this genre is Tom Clancy, an author who specializes in exploring the political systems and intrigues, which shape the individual. In The Hunt for Red October, Clancy makes use of the anger of his main character Ramius in order to illustrate the obsessive, destructive nature of revenge, and to transmit his message of government conspiracy through the theme of revenge. Tom Clancy s novel is very credible because the characters of The Hunt for Red October often to some extent reflect Cold War stereotypes. For example, when Jack Ryan attempts to convince the American Generals that Ramius intends to defect, they reject that assumption because the Generals have a violent attitude towards the Russians and want to sink the Red October. The generals have a seek and destroy mentality. On the Russian side, when the Russians were taken off the ship due to a fake nuclear explosion, they cheered as they thought that the Red October was fighting the Americans. When looking at these characters, we must put into consideration that Clancy is sending his views about human nature during the post cold war. Tom Clancy portrays his view on human nature though the character of Ramius. Ramius is one of the most respectful Russian captain. He has given the honor to sail all the latest top of the line subs and examine them. His quest for revenge began when his wife died due to the Russian systems. She was being hospitalized when she was injected with the wrong remedy. He wanted justice to take care of his wife s unfortunate death but he lost the lawsuit. Therefore he took justice into his own hands. As revenge, he chose to defect to America along with other political officers. Through Ramius, Clancy shows to the readers that revenge leads to self-serving, obsessive acts of the avenger. We learn their passion to defect America when Ramius and Commander Borodin were conversing about life in America. He is determined to defect, to be free, whatever the price. His quest for revenge takes over all priorities and becomes almost an obsession. Ramius self-serving acts began when he sent a letter to the Russian Embassy informing them that he intends to defect. Ramius knows that the Embassy will retaliate and destroy the Red October at any cost. This put his life along with his political officers and sailors in danger. Although he put the lives of many in danger, he had to warn his intention to defect. In addition, he put more lives in danger when he faked a nuclear explosion in the sub. When all the sailors aborted, the Americans, who weren t aware of the situation at that time, were firing at the sailors. Ramius had to come up with a plan in order to get those whose didn t want to defect out of the sub. Ramius self-serving acts result in violent, yet brutal deaths. As mentioned before, Ramius quest to defect has taken over him. Furthermore, there is nothing holding him back. He is determined to do whatever it takes to succeed. His act lead to violence and murder. One example is when Ramius is discussing the mission with a Russian Commander, who is not aware of Ramius plans. Obviously, he doesn t intend to follow the mission orders but he must find a way to change the mission. The results end with Ramius snapping the Commanders neck, who dies instantly. If he didn t kill the Commander, his chances of defecting are as slim to none. .u38fba62b4800b4362d377d5a0a2d7f1b , .u38fba62b4800b4362d377d5a0a2d7f1b .postImageUrl , .u38fba62b4800b4362d377d5a0a2d7f1b .centered-text-area { min-height: 80px; position: relative; } .u38fba62b4800b4362d377d5a0a2d7f1b , .u38fba62b4800b4362d377d5a0a2d7f1b:hover , .u38fba62b4800b4362d377d5a0a2d7f1b:visited , .u38fba62b4800b4362d377d5a0a2d7f1b:active { border:0!important; } .u38fba62b4800b4362d377d5a0a2d7f1b .clearfix:after { content: ""; display: table; clear: both; } .u38fba62b4800b4362d377d5a0a2d7f1b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u38fba62b4800b4362d377d5a0a2d7f1b:active , .u38fba62b4800b4362d377d5a0a2d7f1b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u38fba62b4800b4362d377d5a0a2d7f1b .centered-text-area { width: 100%; position: relative ; } .u38fba62b4800b4362d377d5a0a2d7f1b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u38fba62b4800b4362d377d5a0a2d7f1b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u38fba62b4800b4362d377d5a0a2d7f1b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u38fba62b4800b4362d377d5a0a2d7f1b:hover .ctaButton { background-color: #34495E!important; } .u38fba62b4800b4362d377d5a0a2d7f1b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u38fba62b4800b4362d377d5a0a2d7f1b .u38fba62b4800b4362d377d5a0a2d7f1b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u38fba62b4800b4362d377d5a0a2d7f1b:after { content: ""; display: block; clear: both; } READ: Pitfalls Of Relativism EssayAnother situation that ends in death is when one of his officers, who remained in the sub when all the sailors were evacuated, is shot to death. This time it wasn t Ramius who killed but the result is the same. A death that could ve been prevented had Ramius not seek revenge. Clancy is showing us that revenge has a negative impact on human nature. The innocents are killed to forfill a man s desire. The destruction of human nature leads to the corruption of human existence. Ramius revenge on Russia created a counter revenge upon him. Clancy shows how revenge corrupts society through Russia actions and decisions. The cold war was a very tense period. America-Russia relations were at its all time low. During this period, both sides aimed to possess a high technology. In the hunt for red October, Clancy projected this image when Jack Ryan was speaking to a sub expert and realized that the Russians created an evolutionary sub that the Americans couldn t produce themselves. Clancy sets the tone and mood between the two nations. Keeping this information in consideration, the Russian Embassy actions to kill Ramius corrupted society. The corruption begins when the Russian Embassy sends his whole fleet to find Ramius. They are searching for Ramius for unknown reasons and are willing to sink the ship knowing that there are innocent people aboard. Furthermore, the two conversations between NSA representatives and Russian Ambassador allow us to see at what level society is corrupted. These two nations simply lie to each other in order to get what they want. In addition, the Russian Embassy lied to the Ambassador, which made him look ridiculous. The Russian Embassy is desperate in capturing Ramius and preventing the Americans of gaining possession of the Red October. The consequence of the Russian s actions is an Alfa-class Soviet sub sunk. In addition, the Americans also pulled some stunts to help Ramius defect. When the American fired on the Red October, the missile exploded before hitting the sub but they pretended that there was impact and the ship sunk. In addition, in the movie adaptation by John McTiernan, the opening scene mentions that: according to investigators, what you will see never really happened. (McTiernan) As a result to Russia s quest to sink the red October, both the NSA and the Russian Embassy lied to one another and innocent victims are killed in the process. Thrillers and espionage novels present the viewers with endless amount of actions. Most of these writers wrote their thrillers with the setting of the Cold war. It allowed them to project their views on this war. One of the most respected writers of thrillers and espionage is Tom Clancy. Through the main character, Ramius, Clancy illustrated the destructive and obsessive natures of revenge. Moreover, he illustrated the negative result it has on society. It funny that readers always see how revenge is wrong but yet, we still choose to seek revenge.

Technology And Education Essays - Distance Education,

Technology And Education Technology: A Tool For Education More and more each day technology infiltrates deeper into our daily lives and routines. In fact, it has become such an integral part of society, that mass hysteria and panic would undoubtedly ensue should it suddenly be taken away. To allow technology to take control would surely lead to a disintegration of society. Today, most classrooms are connected to the Internet or at the very least contain computers to help educate the nation's children. Technology, although useful, is only a tool and must be used wisely in regards to the education of today's youths. Technology holds the promise of delivering vast amounts of information in a very short time. The Internet alone contains a plethora of information for anyone who has the desire and ability to use it. With just a click of a button a person can ?surf? the web finding information ranging from aardvark to zygote. The speed in which information flashes across the screen can be dizzying. Although general information is readily accessible, obtaining specific data can be frustratingly difficult. Just the other day, I was on-line searching for information regarding to peritonitis. As is typical, I logged onto a search site and typed in the subject I wanted. The search found and displayed about a dozen sites related to peritonitis. However, it also displayed more than three or four dozen sites on topics ranging from colon cancer to feline leukemia. I can't figure out just what relation feline leukemia has with peritonitis. As far as I can tell, they're like apples to oranges. Too often these searches seem to take the user to sites that only contain links to other sites, with links to yet other sites, and so on. It took me nearly an hour to find specific information providing detailed signs and symptoms of peritonitis. I never could find anything regarding actual treatment procedures for the disease. Maybe I should have taken a five minute drive to the library and looked in an antiquated encyclopedia - it would have been faster and easier. Don't get me wrong, I'm not saying that technology is a bad thing, but there are negatives to every positive. Technology does offer an array of options, including those for educational purposes. Many college students are now able to take courses via television, cable, and the Internet - only attending classes on campus for taking exams. Although this form of education provides more scheduling flexibility, it deprives the student of being able to contact their professor readily. While in an on-campus class, if a student has a question on the material being studied, they can simply ask their instructor for clarification and receive an immediate response. Contrarily, by taking a television or Internet course, the student would have to e-mail the professor and wait up to several days to receive a reply. School is not just a forum to learn facts and theories. ?One of the principal functions of school is to teach children how to behave in groups? (Postman). In other words, by attending school children learn how to interact with others in a positive and constructive way. By allowing technology to take over the education of our children we deny them the feeling of being included as a member of society. For without social interaction, society itself no longer exists. At one time, many years ago, dialing ?0 on the telephone connected them to a living, breathing person on the other end. Several years later technology took over and one had to navigate through a myriad of computerized menus for information, bringing forth complaint after complaint from customers. Currently, various phone companies advertise how one can now dial ?0 and get a living, breathing person on the other end. Although technology can provide a nearly endless supply of information, it cannot provide the tools necessary for understanding. A computer can simply display facts, insight can only be learned through interaction with others. If a child cannot comprehend a concept, a computer will not be able to re-explain things in a fashion the child understands; it can only repeat the data. Only through personal interaction with another person can information be modified into a context the child can understand and appreciate. ?Knowledge, certainly in the humanities, is not a straightforward matter of access, of conquest via the ingestion of data? (Birkerts). Children today often know how to operate a computer better than their parents. Educational software, designed to captivate

Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd The WritePass Journal

Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd Executive Summary Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd ). This means that Huawei would have to contend with the challenge of establishing trust with potential Indian partners and customers, and prove that its products and services are of high quality contrary to prevailing negative perceptions of Chinese companies in India. There are also infrastructural deficits in many part of India, especially the rural areas, which may affect Huaweis servicing of the Indian market. Many parts of India lack not only key telecom infrastructure, but also basic infrastructures such as power supply and roads (DB, 2010). It may therefore be challenging for new entrants such as Huawei to operate successfully in such areas. In spite of the challenges associated with the Indian market environment in general and the telecom market segment in particular, this market is suitable to target because of the considerable opportunities it offers and the resources available. The sheer size of the market and the number of telecommunications carriers in the country offers a potentially huge customer base for Huawei to exploit. The socio-political stability of India is also an advantage, as it would facilitate a conducive business climate for new entrants into the Indian market. Marketing Objectives Marketing objectives refer to the measures of accomplishment by which the organisation can measure the degree of success of its marketing strategies. Marketing objectives may therefore include elements such as retention, market leadership, rate of new sales growth, and other indices (Joshi, 2005). In essence, marketing objectives clarify what the organisation wants to accomplish through its marketing activities. In order for marketing objectives to help the organisation achieve the required aims and successfully implement the marketing plan, they need to meet the SMART criteria, which means that they should be specific, measurable, attainable, relevant, and time-bound (Doran, 1981). Huaweis marketing objectives in seeking to enter the Indian market can be discussed in terms of the Ansoff Matrix – a conceptual model and marketing planning tool that describes how the organisation links its marketing strategy with its strategic direction. The Ansoff Matrix suggests four distinct growth strategies in marketing planning, namely market penetration, market development, product development, and diversification. Table 1: Ansoff Matrix *Adapted from Ansoff (1967) In line with the provisions of the Ansoff Matrix, Huawei’s marketing objectives are mainly based on market development, which involves seeking to achieve growth by selling existing products or services in new markets (Ibid). Accordingly, Huawei’s key marketing objectives are to enlarge its customer base and increase revenues by establishing itself strongly in the Indian market within the first three years of market entry. These objectives are specific because they are straight-forward and clear. They are measurable because the total revenues and incremental number of customers can be quantified to determine how much progress is being made. The objectives are also achievable and realistic because Huawei already has significant experience, proven capability, and superior technologies that allow it settle quickly and make an impact in the new market within the projected time frame. They objectives are also time-bound, given that the projected three-year period for realisin g the objectives provides sufficient opportunity to set timelines, monitor progress, and adjust the plan where necessary in order to ensure that the objectives are realised within the set period. Marketing Strategy In order to determine the most appropriate marketing strategies best combination of the Marketing Mix to adopt for the planned internationalisation project, it is important to note that Huawei Technologies would be entering the Indian market as a latecomer, as opposed to a pioneer. Pioneers refer to the firms that are first to introduce a product or service in a given market and establish themselves early on. On the other hand, late comers refer to later entrants who enter a market with products or services that are already in existence or provided by existing firms (Kalyanaram and Gurumurthy, 1998). Given that being a pioneer can provide significant market-share advantages over latecomers, later entrants often need to adopt distinctive marketing strategies and positioning in order to compete favourably with the existing firms (Gao et al., 2007). Based on this reality, the marketing mix (i.e. price, products, promotion, and place) would have to be carefully evaluated to select the most effective combination suitable for Huawei as a latecomer in the Indian market. As such, the combination of product and promotion is suggested as the appropriate combination of the marketing mix that should be used in Huaweis market entry plan. A product strategy should be central to the marketing strategy, particularly in terms of defining the product range as well as product standardisation in order to ensure the same quality products and services that the Huawei brand is renowned for in the existing markets in which it operates. This should also involve improving product and service quality through incremental innovation in order to compete favourably with existing rival products and services. This product strategy should also be combined with a promotions strategy that involves repackaging product and service offerings through effective adve rtising and marketing to penetrate the new market. This is best achieved by segmenting the market and focusing on specific target demographics where high impact promotional activities would generate customers seeking varieties or enhanced substitutes to existing products or services (see Matthews, 2002). The Action Plan Action January February March April Who Conduct preliminary assessment of preferred operational base and acquire suitable office(s) 15th – 20th Administrative Staff in conjunction with local agents Commence process of recruiting qualified personnel 15st HR/Recruitment Agency Establish contact with preferred agents, suppliers, and partners 20th – 5th Regional Manager/Business development Managers/Logistics Department Profile target customers and establish contacts with them though presentations and proposals 20th – 30th Business Manager/Marketing Department Commence positioning attempts and repackaging of products and services to suit the needs of identified potential customers and targets 16th – Business Development Manager/Operations Department Begin promotional activities through focused advertising and public relations 20th – Marketing Department/Marketing Communications Agency/Industry Contacts Marketing Budget The marketing budget for Huaweis planned market entry should be sufficient to ensure the realisation of the marketing plan objectives, while also being cost efficient at the same time. Considering that there are competing marketing initiatives and needs in the proposed plan, allocated funds must be dedicated to each aspect of the marketing effort to ensure that objectives are achieved in a measurable and timely manner (Luke, 2009). The elements of the marketing budget for Huawei’s market entry as well as the amount allocated to each category are outlined as follows: Activity Allocation (US$) Advertising and promotional activities (in telecom and ICT industry-focused journals, social media, etc) 380,000 Advertising and promotional materials (e.g. Brochures, fliers, banners, pens, calendars) 55,000 Product Repackaging Redevelopment 550,000 Research Development 400,000 Recurring expenses 420,000 Total Budget 1,805,000 Monitoring and Evaluation Monitoring and evaluation is a critical phase of the marketing plan, since it helps ensure that the plan is being implemented as designed, and meeting the projected objectives. It is also useful in making it possible to adjust or modify sections of the plan in response to observed shortcomings and external unforeseen contingencies (Tourism NT, 2007). There are a number of approaches that can be used for monitoring and evaluation, but for the present purpose, it is sufficient to adopt the McKinsey 7S Framework to monitor and assess the progress being made by the organisation towards achieving set objectives. The framework comprises strategy, structure, systems, staff, style, skills, and super-ordinate goals (or shared values). It is based on the premise that these seven components must be aligned and mutually reinforce each other in order to help the organisation determine where to realign needs to improve performance, or maintain alignment   in order to sustain performance (Peters, 2011; Waterman et al, 1980). Figure 1: The McKinsey 7S Framework Source: Peters (2011) The McKinsey 7S framework would be useful in monitoring and evaluating the implementation of Huaweis marketing plan, as each of the seven elements in the framework would be examined to determine where problems may arise along the line, and where further planning may be necessary. In specific terms, the performance of Huaweis marketing efforts in its international expansion plan would be based on measurable elements such as extent of customer awareness and feedback in response to advertising and promotional efforts, sales response to portfolio of products and services, customer satisfaction with product and service quality, and ROI on marketing investments in relation to quarterly earnings. Keys to Success Targeted product redevelopment and repackaging to meet the specific needs of high-value ICT and telecom customers Focused promotional and marketing activities for maximum exposure to the targeted demographic of potential customers Reliable customer service and after sales maintenance support Faithful implementation of elements of the marketing plan in line with the time-line Critical Issues The emphasis of product and promotion based marketing strategy is crucial for the success of the marketing plan. Since the telecom and ICT/telecom industry is highly dependent on quality of products and services, it is important to ensure that Huawei maintains its high product/service standard, and make necessary modifications to product formulation and packaging based on the location-specific requirements of the Indian market. 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